BLONDES WITHOUT BRASS

BLONDE TONING MASTERY FOR THE EXPERIENCED COLOURIST WHO KNOWS VIOLET ALONE ISN'T THE ANSWER AND WHOS DONE WITH CORRECTING HER OWN MISTAKES

UNLEARN COLOUR THEORY YOU'VE BEEN TAUGHT SO TONING ACTUALLY MAKES SENSE

You’ve been doing blonde hair for years. You know violet cancels yellow.

You know the shade numbers. You’ve watched the tutorials, done the classes and saved the formulas.

But if you’re still second-guessing yourself at the backwash, there’s a reason why.

Great toning isn’t about reaching for 9/61 or 10/81 and blaming the product when it doesn’t work.

It’s about knowing what level you’ve lifted to, THE CHEMISTRY inside the tube , what underlying pigment is sitting there, and what the hair actually needs.

Because when it goes warm, grabs violet, turns muddy or fades too quickly it's on you to lose time and money correcting what didn't need to happen

you don’t want another "just use Violet" answer . You want to know why.

Why did this one go warm?
Why didn’t the toner take?
Why did the same formula work on one client and not the next?

Once you understand that, everything changes.

You stop phoning a friend at the mixing station.
You stop praying to the hair gods at the backwash.

You read the canvas. You make the decision. You know why it’s going to work.

WHAT’S INSIDE

The blonde toning training that finally explains the why

CREATING CONTRAST

Learn why a beautiful white blonde needs contrast around it to actually look bright, expensive and dimensional.

CHOOSE THE RIGHT PRODUCT

Know what product to reach for, when to use it, and why instead of defaulting to the same toner every time.

19 WELLA WHITE BLONDE FORMULAS

Get my formula vault of 19 go-to Wella formulations for clean, creamy, pearl and white blonde results.

MORE INSIDE THE TRAINING

STOP CREATING WARMTH

Understand where the warmth is actually coming from ,and how to stop creating it in the first place instead of trying to fix it at the end.

VIOLET ISN’T ALWAYS THE ANSWER

Learn why more violet can leave blonde flat, dull, grey or muddy ,and what the hair may actually need instead.

MORE INSIDE THE TRAINING

WHY A TONER GRABS

Understand why porous areas take differently, why ends suddenly go violet and why the same formula doesn’t behave the same on every head.

WHAT PEROXIDE DOES

Finally understand what your developer is actually doing inside the formula and how it changes the result.

MORE INSIDE THE TRAINING

HOW TO FORMULATE COOL WITHOUT GREY

Create cool, clean blondes that still look expensive, luminous and wearable , not smoky, dead or over-toned.

WHY YOUR TONER FADES TOO QUICKLY

Learn what causes premature fading and what needs to happen before, during and after toning to make the result last.

THE OUTCOME

YOU’RE NOT JUST LEAVING WITH FORMULAS

You’re leaving understanding what you’re looking at, what to choose, what to mix and why.

So the next time you’re standing at the backwash, you’re not asking:

“What would everyone else use?”

You already know.

Limited-time offer

Get lifetime access today for £27.99.

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HEY, I'M SARAH LOVE !

I’ve been a hairdresser for 30 years and teaching colour for over 12. I’m Sassoon and Toni & Guy trained, with additional Wella and L’Oréal colour education, but the way I teach is completely non-branded.

I’m here to help you understand the why behind colour , not just hand you another formula to copy.

I teach blonding, toning, grey blending and formulation in a way that actually makes sense behind the chair, so you can stop second-guessing yourself, work smarter, charge properly and create beautiful, expensive-looking hair with confidence.

“Omg this has actually made toning make sense 😂 I’ve been doing hair for years and still used to panic at the backwash. I finally understand what I’m looking at now instead of just chucking violet at everything.”

____ Student testimonial

“The bit about why violet isn’t always the answer was SUCH a lightbulb moment. I was definitely over-toning some of my blondes and wondering why they looked dull. This has changed the way I formulate.”

____ Student testimonial

“I literally used this on a client the next day and it worked. I looked at the level properly, thought about the underlying pigment and actually knew what I needed instead of texting someone for a formula 😂”

____ Student testimonial

“I’ve done so many colour courses over the years and this is the first one that’s explained WHY in a way I actually get. Not overcomplicated, not branded, just really useful.”

____ Student testimonial

“Honestly the 19 formulas are amazing but the biggest thing for me is I’m not just copying them. I understand why you’ve chosen them. I feel way more confident with blondes already.”

____ Student testimonial

LIMITED-TIME OFFER: £27.99

INSTANT ACCESS TO BLONDES WITHOUT BRASS

Take the fear and second-guessing out of toning and get consistent results every time.

LIMITED-TIME OFFER

£27.99

LIFETIME ACCESS

6 core modules
19 most-used blonde formulas
Ratios and guidance on how to use them
Take the fear and second-guessing out of toning
Get consistent results every time

14-DAY MONEY-BACK GUARANTEE

If you aren’t completely satisfied with your Influential Artist course, let us know within the first 14-days for a full refund. No questions asked.