Hey lovely,,,

Hair colour has been around forever  and so have the myths, the marketing hype, and the “just trust the brand” nonsense.

But you and I both know something…
You’re not here for just another balayage class .
You’re here for mastery and you want for freedom behind the chair 

Hell, a few more £0's in the bank too !

So let’s start with the truth most colour companies will never tell you:

Most hairdressers never learn this.
But if you want next-level results?
You need to understand what’s happening INSIDE that tube.

That’s where everything changed for me.

I stopped accepting half-answers from reps (trust me, even L’Oréal + Wella couldn’t give me the clarity I needed).
I wanted my brain to click.

And when I learned how micro dye molecules actually behave  and met mentors who helped develop Redken Shades EQ  I finally understood the truth:

❝ If you want better results, you must understand the science behind your product. ❞

Once I mastered the chemistry… I built the system that changed everything:

5 Colour Must-Knows to Become a Colour Queen

1. Colour pigment doesn’t exist until it’s in the hair
What’s in the tube is mostly creamy white chemicals , there’s no actual hair colour yet. Pigment only forms when colour is mixed with developer and activated by a catalyst inside the hair.

Why the colour cream is mostly white

Inside the tube, there is very little actual coloured dye. Instead, it contains:

• Dye precursors (small, colourless or very pale molecules)

• Couplers (also small, mostly colourless molecules)

• A creamy base (conditioners, emulsifiers, solvents, stabilisers)

These ingredients stay colourless because oxygen is excluded and the pH is controlled. No real pigment exists yet.

2. Alkaline colour swells the hair- always
Ammonia (or an alkaline substitute) swells the hair and opens the cuticle. This happens with permanent and demi-permanent colour. Even Shades EQ processes at around pH 6.9, which is close enough to alkaline to still cause swelling.

3. Not all colour brands are created equal
A level 6 is not a universal level 6. Pigment load, base tones, and lift power vary by brand , never assume consistency across lines.

4. Hair texture matters as much as peroxide and formula
Texture plays a huge role in the final result. If you don’t understand the hair itself , porosity, density, and texture - your colour results will always be off, no matter how perfect the formula looks on paper.

5. The lighter the level, the more lift and less deposit
The lighter the tube of colour, the more lift and less pigment deposit it has.
A level 10 blue won’t likely turn blonde hair blue  but a level 7 blue will give far more depth, saturation, and visible colour payoff.

TOP TIP !

Swatching Out Your Hair Colour Dye-Outs

When swatching out hair colour, you’re not testing what’s in the tube  you’re testing what the colour becomes after oxidation.

Oxidative hair colour contains colourless dye precursors and couplers, not finished pigment. The true shade only forms when the colour is mixed with developer and processed on white cotton . 

Want More Colour Education ???

Click here to master hair colour theory 

✨ The Alpha Colour Coding System

My 5-step formula method that gives you total certainty.

Before Alpha Coding, I formulated like everyone else:
some confidence, some chaos, a bit of guessing.

After Alpha Coding?

✔ I knew exactly what pigments I was working with
✔ I could predict lift + deposit
✔ I understood background weight instantly
✔ I knew how the shade would behave before it touched the hair
✔ I could correct ANY scenario with absolute clarity

It’s a simple 5-step system…
but it’s the missing piece no one else teaches.

And once you learn it, your whole colouring world becomes EASY.

Click Here To Master Hair Colour Theory