Hair colour has been around for centuries.
And with it? Myths. Legends. Marketing tricks.
The kind of info that keeps colourists like you guessing and keeps big brands cashing in.
Let’s clear something up:
Yes, developer (peroxide) contributes to lifting the hair.
But did you know that the actual hair colour in the tube contributes even more to the level of lift, depending on its formulation, and value of colour?
You see, most hairdressers were taught the basics.
But you’re not “most hairdressers.”
And if you want next-level results, you need next-level knowledge.
Here’s the truth no one tells you…
💣 Hair colour companies want to keep you dependent.
Each year, they launch “the next big thing.”
New acidic demis. New miracle treatments. New shiny bottles.
But what if I told you…
🧪 Almost all professional hair colour is manufactured in just a handful of global labs including one right here in the UK?
All hair colour is made with the same ingredients and the same micro dye technology thats been around for years .
Inside my Colour Mentorship, I take you behind the scenes into Procter & Gamble's factory one of the largest producers of professional colour in Europe.
I show you exactly how the big brands formulate, measure, and weigh colour pigment molecules.
Blue? Red? Yellow? The answer to this is one of the most-asked questions in the industry and hardly anyone is teaching it properly.
💥 I was tired of getting mediocre answers from reps.
💥 I wanted my brain to click. I needed a straight-up understanding of how colour + developer + the actual hair interact.
And thankfully, I met mentors who helped develop Redken Shades EQ —who taught me that:
❝ If you want better results, you must first understand the science behind your product. ❞